Who actually thought this tag line/concept was a good idea?
hi yes what the fuck
Hi, yes, I’ve seen the trailer for this and Snow White is still designed to be very cute, in spite of what is written above. Keep in mind this is a movie by a South Korean studio, in a country where ideals about beauty standards are EXTREMELY skewed in favor of skinny, light skinned, big eyed women, so much so that plastic surgery is a norm for young women who want to get jobs. Also I’m 90% sure that whatever that tagline might have meant originally was lost in translation. I have not had a chance to see this movie, but the story of it is described as being about the princess’s journey of discovering how to love herself and her body, so I’m still willing to give it the benefit of the doubt.
In the end the problem here is about the cultural clash of marketing ideas, story subtext that works better in a society with more dystopian-level ideas of what constitutes beauty, so therefore a moral that got lost in marketing and translated wrong.
Beltainefaerie's Flights of Fancy 